What is the most important thing to know about digital cameras?

What is the most important thing to know about digital cameras?

Mark Comon (Vice President, Paul's Photo, Torrance, CA) gives expert video advice on: What is the most important thing to know about digital cameras?; What do I need to know before buying a digital camera?

The first thing that I want from my customers is: what do you want to use the camera for? The more homework you can do yourself, not on what camera, what features, what megapixels, but how you want to use the camera, what expectations you have, what budget you have. Share that with your camera counselor. Share that with your camera store person. Like I said before, my job is to listen to my customers, and help them buy a digital camera. I know all the cameras and my job is to fit the perfect camera to meet your needs. You don't go to the shoe store saying, "I want that shoe in this size." You pick the style you want and let the shoe salesman fit the shoe for you. My job is to fit the camera for you. So you tell me what you want to do, what kind of pictures you want to take, do you want a small camera or a big camera, do you want to spend two hundred, five hundred, a thousand, three thousand dollars. Then let me do my job, and give you two solid recommendations that you can then pick from.