How does a fad diet become popular?

How does a fad diet become popular?

Andrea Giancoli (Registered Dietician ) gives expert video advice on: How many Americans are on a diet?; What is a 'fad diet'?; Why are fad diets popular? and more...

Fad diets usually become popular, because we really think in the short-term. We see that somebody lost 20 pounds very quickly, and we want to lose that 20 pounds very quickly, and we ask them about how they did it. Or we hear about a celebrity who lost 20 pounds quickly so we immediately go to that fad diet. We hear these miracle diets, these fad diets, and we think, "Wow, I can lose weight that quickly! and I'm going to try it!" We're always willing to try that next thing that comes along.