Why are fad diets popular?

Why are fad diets popular?

Andrea Giancoli (Registered Dietician ) gives expert video advice on: How many Americans are on a diet?; What is a 'fad diet'?; Why are fad diets popular? and more...

Fad diets are popular because they work in the short term. People do tend to lose a significant amount of weight in the beginning of doing a fad diet. They usually gain that back, but because they lose that weight in the very beginning, they believe in it and they want to try it.