Why are we so obsessed with fad diets?

Why are we so obsessed with fad diets?

Andrea Giancoli (Registered Dietician ) gives expert video advice on: How many Americans are on a diet?; What is a 'fad diet'?; Why are fad diets popular? and more...

Americans are obsessed with fad diets, because we're always looking for that next quick fix. Sixty-five percent of our population is either overweight or obese, so we're all looking to lose that weight, and when we hear about something that sounds like something different, something new, we want to try it. We want to try and get that weight off with the latest fad. What stands out is, does it sound too good to be true? If it does sound too good to be true, it most likely is too good to be true.