What is a "handheld video game system"?
Handheld video game systems have been around of course since the days of Mattel back in the early 80's when they used LEDs, light-emitting diodes. There were little dots lit up on a screen that you held in your hand, basically. In fact, there were actually two generations of those types of games. There was the handheld and there was what they called the standalone, which was the tabletop game. Coleco made a whole series of imitation arcade machines, basically using either LCD or LED technology. They've been very popular for a long time because you can take them into the car with you, you can, take them on vacation with you, and take them to school with you whether you're supposed to or not. It's the transistor radio thing. Again, Nintendo had a brilliant absolute stroke of genius with development of the DS system, where instead of going for super wild, wow eye popping graphics, they went for games that were fun to play, and games that were easy to play. Using a stylus, for example, instead of an elaborate control system simplified things to the point where young kids could play it, and they pick it up very intuitively. Gamers of any age can play it. There are always two kinds of handhelds; there are the handhelds that run based on the quality of games that are on them (that the games are fun to play), and there are the handhelds like the PlayStation Portable, that are basically trying to be shrunk down video games.