What is a "video game system"?
A video game system is a machine that's usually designed to appeal to as a wide of market as possible or as narrow a market as possible. There's one model for video game systems. For someone who buys a PlayStation 3, even if they also buy a Nintendo WII, the mind set behind buying those two systems is entirely different. The guy with the PlayStation 3, they're what you call the earliest adopters; the guy with the newest toy on the block. They want to be able to call up all their friends and say, “I've got the best. I've got the newest. I've got the hottest”. Then you have systems like the XBox 360 which are kind of aimed at the hardcore gamer; those teenage males and males in their twentys who love shooting things. I guess males never grow out of that. I still enjoy shooting things. It's that specific audience. Then of course you have systems like the Nintendo where they're family systems. It's like saying, what is a record player, or what is a VCR, or what is a DVD? They are really just pieces of hardware that are designed to play specific types of software.