What are "ad fees"?

What are "ad fees"?

James Bell (Publisher, Auto Reviewer) gives expert video advice on: What does "total" mean on the sticker price?; What is a "test drive"?; What is the difference between unleaded, regular, super and diesel? and more...

Ad fees are a cost of selling the vehicle, an inherent part of the dealer's business, that he then tries to pass on to the consumer. If he carries an advertisement in the local newspaper, quite often he'll try to pass the direct cost of that advertisement on to the consumer.