What does "market adjustment" mean?

What does "market adjustment" mean?

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Market adjustment is a fee which the dealer tries to pass on to the consumer, to take advantage of whatever sort of energy there is for that particular model in the marketplace. If a vehicle is a new convertible, it's got a lot of appeal and it's a hot model, often the dealer will add a market adjustment, which is an additional price above and beyond the MSRP, for the right to buy that particular vehicle.