What does "sticker price" mean?

What does "sticker price" mean?

James Bell (Publisher, Auto Reviewer) gives expert video advice on: What does "total" mean on the sticker price?; What is a "test drive"?; What is the difference between unleaded, regular, super and diesel? and more...

The sticker price generally refers to the MSRP, or the suggested retail price that the manufacturer has posted on the vehicle. That is just a starting point in your negotiations. Generally, the difference between the MSRP and the invoice price is anywhere from three to six percent, depending on the make and model. The sticker price is really the kick-off point for your negotiations. The sticker price refers to something called a Monroney sticker, which was a legislated process from the government, that all cars had to have a standardized list of the specifications and the price for all those specifications on the vehicle. You'll usually find sticker prices on the left-hand side of the vehicle, usually on the passenger-side window.