What is "MRSP"?

What is "MRSP"?

James Bell (Publisher, Auto Reviewer) gives expert video advice on: What does "total" mean on the sticker price?; What is a "test drive"?; What is the difference between unleaded, regular, super and diesel? and more...

MSRP is the sticker price you see on the vehicle which reflects what the manufacturer suggests is the retail price for that vehicle in the marketplace. An MSRP is generally considered the starting point for your ultimate negotiations on the car.