How is a behavioral addiction similar to a substance behavioral addiction?

How is a behavioral addiction similar to a substance behavioral addiction?

Marc Kern (Addiction Expert, Director of Addiction Alternatives) gives expert video advice on: How is a behavioral addiction similar to a substance behavioral addiction?; What is an "addictive personality"?; What can be done about an addictive personality? and more...

In actuality, all addictions are the same and a substance is no different than a behavior. There must be something reinforcing, it must make you feel better for you to do it again. If you go gamble and you go to Las Vegas, you get excited, you win a big amount of money, you're gonna feel good, it's just like doing a drug. There is an emotional component or people don't to return to it. People don't become addicted to celery because it doesn't make them feel better. So a process or a behavior is just as addicting as a substance because it has the ability to change the way the person feels or experiences something.