What is an effective use of background to include in a business e-mail?

What is an effective use of background to include in a business e-mail?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What are the four important elements of a business e-mail?; What is a good 'greeting' to use in business e-mail? and more...

The background is supporting the request or the action, so an effective use of background within a business e-mail email should always explain why you've requested something or why you've asked someone to do something. Indeed the background becomes a few bullet points as to why that's being asked. Often times people will read an email and realise they need to submit a business plan, but wonder why. They don't know if Headquarters is rolling them up, or if they are going to be rolled into this plan and so forth, so include a couple bullet points with specific purpose as to why you're asking this action to use the background in a business e-mail most effectively. And then maybe sometimes with longer emails, to actually bold your title or a specific paragraph so that its chunked makes it easier to see the information, another effective way of using background in a business e-mail.