What is the 'action' of a business e-mail?

What is the 'action' of a business e-mail?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What are the four important elements of a business e-mail?; What is a good 'greeting' to use in business e-mail? and more...

The action of a business e-mail is the specific request, what you're asking the person to do. It doesn't necessarily have to be an action such as "you need to do this", it can just be a request, a delivery, or just sharing information. So the action of a business e-mail is the main point of the message. The main point of that e-mail should be at the top for the receiver.