Why is it important that a bridal salon be an authorized dealer for the gown I want?

Why is it important that a bridal salon be an authorized dealer for the gown I want?

Sally Grigsby (Owner of Belle Bridal) gives expert video advice on: What specifics should I tell my bridal consultant to help them find the right wedding gown for me?; Which is more important-a bridal shop's selection or service?; Why should I visit expensive bridal shops? and more...

It is imperative that a bridal salon be an authorized dealer for the gown of your choice. If they are not an authorized dealer, it often means that they may be trans-shipping gowns, or that they may be making a counterfeit gown, which is unlikely to be as beautiful as the sample gown you have seen.