What role does e-mail play in business today?

What role does e-mail play in business today?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What are the advantages of business e-mail?; What are the disadvantages of business e-mail? and more...

Too often people think about e-mail as the work for the day, but e-mail is really just a communication vehicle. If, at the end of the day, the goal was to complete a project to ship out a new software package, that's the goal. E-mail is just a vehicle that you use to communicate the tasks in order to ship that out. So, keep this in mind, as at the end of the day, your business is really about shipping the product, making market share, producing something, it's not how many e-mails you've answered, and that's the role of e-mail in today's business.