How do low-quality business e-mails waste money?
The International Data Corporation, IDC, a lead researcher by the name of Susan Feldman, did research around the cost of lost information, meaning someone has sent something to you electronically, you've received it as an e-mail, you store it someplace and you can't find it. When you can't find it, you usually e-mail someone for it, which costs time. Then they're looking for it, which costs them time. When they don't find it and they e-mail you back, then you've lost a lot of time. Then you create it yourself and you try to create it off your memory. Perhaps you're correct in what you recall from your memory, if not, then it's incorrect information. And when you can't find the information at all, or you've gotten the wrong information back from someone, an old price sheet, it's just not having the right information.