What should I include in a business plan?

What should I include in a business plan?

David Weller (Co -author Teach Yourself: Setting Up A Small Business) gives expert video advice on: What is a business plan?; Why is a business plan important?; What should I include in a business plan? and more...

A business plan needs to illustrate what you're selling and what you're market is. In other words the purpose of your business, where you fit in and where you differ with regards to the competition. How you're going to let people know you've arrived for your marketing strategy and what you need to get your business off the ground. In other words, your start up needs.