What is a "marketing plan"?

What is a "marketing plan"?

William A. Cohen (Author & Founder, Institute of Leader Arts) gives expert video advice on: What is the key to a successful business plan?; What are the top business plan mistakes?; Should I hire someone to write a business plan for me? and more...

With business plans, for most of us, ninety-nine percent of us, a business plan and a marketing plan are identical. All the information that you need for a marketing plan, you need for a business plan. You want to know who is involved, what their backgrounds are, and what they are going to do. All your financials regarding this project, all have to go into the plan.