What is the length of the average business plan?

What is the length of the average business plan?

William A. Cohen (Author & Founder, Institute of Leader Arts) gives expert video advice on: What is the key to a successful business plan?; What are the top business plan mistakes?; Should I hire someone to write a business plan for me? and more...

I'm not sure there's an average length for a business plan, but, for me, I would say that a business plan should be around 30 pages upwards. I've seen a business plan of over 100 pages. It depends on how long it takes to give your message. Your introduction, for example, may be something very complex and may require a lot of information. I have heard about very short business plans - 10 pages, something like that. I don't think that is long enough. I would say that the shortest business plan I've seen is around 30 page - maybe a little less, but not much less.