Can I start my own Fair Trade business?

Can I start my own Fair Trade business?

In terms of starting up your own Fair Trade business, I think that because Fair Trade is fairly young and is a growing movement, as people learn about Fair Trade, there is an ever-increasing demand by consumers. So there's a lot of room to start Fair Trade businesses and I think really the key is just to find a niche that maybe isn't being filled within Fair Trade. I'd use the example of Anti-Body, which is a group here in the Los Angeles area that saw a niche for Fair Trade skin care and they began importing Shea butter from Toga from a co-op, and now as the company has grown they're talking about establishing their own Fair Trade co-op. So they've basically seen a need, they knew that people would be excited about Fair Trade, and so they've been able to respond to the market by creating this Fair Trade skin care company. I think it's really like starting any company, it's just good business to find what people want with the added dimension in a Fair Trade company of starting to educate people and create some awareness that will ultimately make your business succeed.