What does buying my engagement ring 'wholesale' mean?

What does buying my engagement ring 'wholesale' mean?

John Cordova (Vice President of Human Resources, Robbins Bros.) gives expert video advice on: What does buying my engagement ring 'wholesale' mean?; Can I buy my engagement ring wholesale?; Can I buy my engagement ring wholesale online? and more...

Buying "wholesale" can be a misleading term. In fact, the Federal Trade Commission says that for a customer to buy wholesale, and they can't be the end user. Buying "wholesale-like" gives the implication that the place you're buying it from is giving you a better deal. The truth is that what you need to do is educate yourself in how to buy a diamond, so that you can make an informed choice and get the best value possible.