How can full-price bridal retailers compete with discounters?

How can full-price bridal retailers compete with discounters?

Sally Grigsby (Owner of Belle Bridal) gives expert video advice on: Should I order my wedding gown to fit my largest or smallest feature?; How much is a typical wedding gown deposit?; Is my wedding gown deposit refundable? and more...

Full-price bridal retailers can compete with discounters, but really only if you are not requiring a full service salon experience. By that, we mean you are paying typically for our expertise, our time, our genteel surroundings, the expertise that we can give to you all the way through the whole process. When you purchase a gown here at Belle Bridal, you are buying us for the whole year.