How do predators use Internet personal profiles as lures?

How do predators use Internet personal profiles as lures?

Ward Leber (CEO) gives expert video advice on: How do predators use Internet personal profiles as lures?; Are all social networking sites dangerous?; What should I warn my child about social networking sites? and more...

Well sometimes what predators do is they create fraudulent personal profiles of their own on the internet, and it happens a lot. Kids think they're chatting with somebody else who's another kid, or they think that it's a fan of some particular sports team and what it really is some paedophile that is trying to lure children into liking them. So they'll actually post pictures of kids when they're not a kid. They'll post all kinds of musical interests that they don't have any interest in because they're just trying to get close to kids of a certain age group.