What should I look for on a bottled beers label?

What should I look for on a bottled beers label?

Jeff Evans (Freelance beer Writer) gives expert video advice on: Can I get a taster before committing to a beer?; What should I look for on a bottled beers label?; What should I look for on a beer's hand pump? and more...

When looking at a beer label I would always look for information. There are a lot of bland statements being made on beer labels about finest ingredients and master brewers. If you can find information on a label that tells you how the beer is brewed, how it should be served, what ingredients are in it, maybe even what sort of food to serve the beer with that would tell you that the brewer has thought about the beer and is very proud of the product and it is a beer worth trying.