What is an effective use of a business e-mail signature?

What is an effective use of a business e-mail signature?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What is an e-mail 'signature'?; What mistakes do people make in a business e-mail signature? and more...

The best and most effective way to use an auto signature or sign in a business e-mail, is to include your name and perhaps contact information such as your address and your telephone number. Now internally maybe people don't need to know that within your company, they know your title and your location because they're at the same location. But it's often very useful for people who are outside your company, as you auto-signature within the business e-mail automatically populates with "This is x, y, z". Here's their address, here's their telephone and here's their fax.