What is a motto?

What is a motto?

Peter O'Donoghue (Bluemantle Pursuivant ) gives expert video advice on: What is a Coat of Arms?; Can anyone have a Coat of arms?; Where would they come from? and more...

Motto is derived probably in the main from war cries, which were very popular in Scotland and Ireland clan warfare, and they are pithy sayings or ethical statements placed surely in association with the coat of arms.