What is a comic book's 'fair market value'?

What is a comic book's 'fair market value'?

Mark Zaid (Owner of Esquire Comics) gives expert video advice on: Should I expect to get paid Guide prices for my comic books?; How do I set a price for my comic books?; How do I get the best sale price for my comic books? and more...

Fair market value of a comic book is also something that will vary from day to day, month to month. You can look in the Overstreet price guide to at least get a sense, but thats not necessarily the fair market value. Fair market value will be what that comic book is selling for at that particular time, and that will be influenced by who's looking in the market at that time. It will change, so you need to be able to be on top of and educate yourself to see what that fair market value is, so as to make sure you dont cheat yourself by having too low a price when the fair market value has jumped up because that particular character has now appeared in a new hit movie. But, at the same time it always ends up being what are you trying to get out of it. Are you enjoying the hobby? Do you want to see others enjoy it? You dont need to make as much money. Or are you in it only for the investment, and youre trying to maximize your potential? All of those, your interests, your desires, and your intentions will influence obviously what you set the fair market value of your comic book to be.