Why are computer games so addictive?

Why are computer games so addictive?

Marc Kern (Addiction Expert, Director of Addiction Alternatives) gives expert video advice on: What is "computer game addiction"?; What causes "internet gaming addiction"?; Why are computer games so addictive? and more...

The video games, video game producers and the game developers do a very good job setting the stage for the child, the adolescent or the adult to feel a sense of power, dominance or control you've seen in some of these violent games. You also see a lot of war games that create a fantasy world where they are in a position or an emotional position of power and control, and I'm on top of things and things like that and that's what does it. It's instantaneous, you press a button, there's immediate reinforcement to begin to sort of reseek it and reseek it. It's a very intentional process and its not necessarily evilly intended by these developers, but nonetheless it's partial of things of developing a game that will be popular and people would do over and over again.