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How have game shows changed to a appeal to new generation?

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  • Videojug
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How have game shows changed to a appeal to new generation?

Bob Boden (Vice President of Production, Fox Reality Channel) gives expert video advice on: What is the process for getting a game show on the air?; Who are the most influential game show creators?; What was Merv Griffin's impact on the game show genre? and more...

One of the classic challenges in game show production and programming is that the conventional wisdom is that they skew old games shows. Game shows attract an older audience than the average television show. And in some cases it is a very old audience, and an old audience is simply not desirable by the advertising community. So the broadcast networks have been reluctant to put a lot of game shows on in primetime because the belief has been that they will bring up the median age of the network. That hasn't been the case for a lot of game shows, as many of the games that have had success in prime time have actually skewed younger audiences than the average game show. Still possibly older than the median age of the network, but not so much so that its hurt the network, or it's advertising rates. That said, as game shows continue even in prime time, they do tend to get a little older over time. The older viewers do have more loyalty, and do get into a habit of watching shows more than younger viewers. Younger viewers want new things quicker and more immediately, be it generation X or Y or millennial or whatever name you want to give them. They don't stick with shows as long as their parents and the prior generations. So one of the challenges in programming game shows is how to keep the shows fresh and appealing to the younger crowd.

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