Why is it called phishing?

Why is it called phishing?

Jemma Smith (Head of PR - APACS) gives expert video advice on: Is it safe to use my card to purchase over the internet?; What is being done to stop phishing?; What do I do if I think I have disclosed my personal security details on a phishing site? and more...

Phishing is just a term that has grown; I don't know where it came from. It's about casting the net out to reach a number of people, in the hope of getting one or two victims.