Why should we be concerned about cultural differences when we write a business e-mail?

Why should we be concerned about cultural differences when we write a business e-mail?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What is the general business e-mail style in German and Swiss cultures?; What is the general business e-mail style among people in the Gen X?; What is the general business e-mail style among baby boomers? and more...

Its important to be aware of cultural differences and communicating with different cultures and different generations across business e-mail, because people e-mail differently, depending on their generation. Generation X compared to baby-boomers, and then compared to different cultures, all e-mail in different ways. Business e-mail etiquette changes when it's Europeans versus Asians, versus Americans.