Are fancy colored diamonds popular today?

Are fancy colored diamonds popular today?

John Cordova (Vice President of Human Resources, Robbins Bros.) gives expert video advice on: What is a diamond?; Why are diamonds so special?; What's the best advice for a couple buying an engagement ring? and more...

Fancy colored diamonds are very popular today. It started with celebrities in Hollywood choosing to buy fancy colored diamonds (folks like Jennifer Lopez, with her pink diamond), and that has really spread into the public, and many customers are coming in asking for different fancy colored diamonds. The most popular colors that our guests are asking for are the pink diamonds and the intense yellow diamonds (canaries).