What's the best advice for a couple buying an engagement ring?

What's the best advice for a couple buying an engagement ring?

The most important advice that we can give someone before they purchase their engagement ring is to make sure they find a jeweller they trust, that's got experience in the business, that specializes in engagement rings and wedding sets. Then, when they go in, that they get all the technical out of the way and they end up choosing a diamond by buying with their eyes and not with their ears. Quite simply what that means is being able to have a selection of diamonds that compare one to another under the proper conditions. The right lighting, using the right microscope and then choosing a diamond not based on its ratings and price alone or what the salesperson tells you, but choosing a diamond because it jumps out at you. It makes your heart sing and it feels like something that represents your relationship - that she can wear forever and ever. That's quite simple, that's quite simply the advice I give.