What is an 'Asscher cut' diamond?

What is an 'Asscher cut' diamond?

John Cordova (Vice President of Human Resources, Robbins Bros.) gives expert video advice on: What is a 'round brilliant cut' diamond?; What is a 'pear cut' diamond?; What is a 'marquise cut' diamond? and more...

The "Asscher cut" was actually invented in 1902 by the Asscher Brothers of Holland. And, some people call it the "square emerald" cut. It's got about eight sides to it, it's very brilliant, and it comes in a variety of patterns.