What are 'looks' or 'targets' in fantasy football?

What are 'looks' or 'targets' in fantasy football?

Gregg Rosenthal (Fantasy Sports Sr. Editor) gives expert video advice on: What factors should I consider when selecting the draft options for my fantasy football league?; Should I draft any rookies onto my fantasy football team? and more...

‘Looks' or ‘targets' (I hear people use either one) in fantasy football are basically how many times someone is thrown to in the air. It's an advanced statistic to look at how many times someone is getting the ball, or the quarterback is trying to get on the ball. Basically, a guy that gets a lot of targets or looks is getting a lot of chances to touch the ball, so it's a way to show that, even though a player doesn't have that many catches, they're still throwing him the ball a lot and eventually he's going to get a lot of catches.