When is a 'web conference' the best form of business communication?

When is a 'web conference' the best form of business communication?

Web conferencing is a great form of business communication because you are really approaching someone in two ways. You're approaching them visually within the business environment because they are going to hop onto a web conference and see an image of their computer screen that someone is casting out. And you're going to hear them as well with audio. So you're unlike a teleconference where you're just listening in your business communication. Indeed in a web conference you're usually looking at some type of image on the screen in your business communication, so that can be helpful in conveying a lot of information to actually have the graphic behind it to reinforce your points.