How did Alternative Trade Organisations (ATO's) help start the Fair Trade movement?

How did Alternative Trade Organisations (ATO's) help start the Fair Trade movement?

Sam Bills (Manager) gives expert video advice on: How did the Fair Trade movement get started?; How is the Fair Trade movement different now from its inception? and more...

What Alternative Trade Organizations did was make a place available where people could go to buy Fair Trade products, and where there was a point of direct access to the products that were being produced in developing countries. Alternative Trade Organizations, by opening up stores, made these Fair Trade products readily available so that people could, rather than just be discouraged about the way that markets sometimes exploit people in these developing countries, go to a place where they could really make a difference in the things that they buy. Alternative Trade Organizations began to make those options available.