What should I know about film critic quotes?
Here's the problem with quotes that run out of context in a films advertising campaign, ok. A film review is a piece of writing, it's a piece of writing that stands on it's own, an original piece of writing. An ad campaign for a movie is selling a product. When you're selling a product, you're gonna try and tell her everything you can to get the people you want to see that product in the seats. So, you're at odds, you're dealing with what is an original piece of writing and an ad campaign and they're different things and I think that critics have a hard time when studios take their stuff out of context, even when it's a favorable review for that very reason. If you want to see a movie and the only good blurb is from "The Gettysburg Gazette" and something called like "Talking Wacky Pictures" dot com and you have no idea who the hell those are, chances are the studio's reaching and it's not a movie that you necessarily want to see or you shouldn't go see it based on the critics reviews if you haven't heard of the critics. What does happen sometimes is there are better critic reviews, but because the critics didn't want their reviews out ahead of time just because they're not interested in any kind of environment where they feel like they're catering to the studios. The reviews that will run with the movie are from "The Gettysburg Gazette" because they are the one's willing to give them a review ahead of time. But, if you wait a week, the better reviews will be rolling in too and you'll see the review for the "New York Times". It's just that the "New York Times" is sometimes hesitant to give the good review ahead a time, for a big studio movie anyway.
