What are the advantages of rich text formatting for e-mail?

What are the advantages of rich text formatting for e-mail?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What is the danger of using elaborate formatting in a business e-mail?; What are the advantages of using HTML formatting for business e-mail?; What are the disadvantages of rich text formatting for business e-mail? and more...

When using rich text formatting, you're getting more than what you would get in plain text in your business e-mail. You are getting a little more functionality with colours, bolding and highlighting particular aspects of a business e-mail. So those are some of the pros of using rich text formatting in your business e-mails over plain text.