What are the advantages of using HTML formatting for business e-mail?

What are the advantages of using HTML formatting for business e-mail?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What is the danger of using elaborate formatting in a business e-mail?; What are the advantages of using HTML formatting for business e-mail?; What are the disadvantages of rich text formatting for business e-mail? and more...

Some of the advantages of using HTML formatting in your business e-mails within a company are great. Because, within a company, if everyone in the company is operating on HTML formatting in their business e-mails, the email will be transmitted with all of the HTML formatting features. If I typed up an email at a particular company and I sent it to a fellow colleague at the same company, it's going to have all the same bolding, the colours, the fonts, the hyperlink.