What is 'HTML' formatting?

What is 'HTML' formatting?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What is the danger of using elaborate formatting in a business e-mail?; What are the advantages of using HTML formatting for business e-mail?; What are the disadvantages of rich text formatting for business e-mail? and more...

Firstly, HTML is HyperText Markup Language - that's the basic language of the internet. Most computers on the internet operate in HTML and some of it is converted to plain-text and rich-text. So HTML formatting in business e-mails gives you the greatest functionality to use different things like colour, inserting hyperlinks, and a lot of the other functions that we use to communicate in business e-mail. Whereas rich and plain-text limit some of that functionality and you have less ability to use colour, bolding, inserting hyperlinks and so forth in your business e-mails.