What is 'rich text' formatting?

What is 'rich text' formatting?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What is the danger of using elaborate formatting in a business e-mail?; What are the advantages of using HTML formatting for business e-mail?; What are the disadvantages of rich text formatting for business e-mail? and more...

Rich text formatting is a bit under what HTML formatting is. In other words, if HTML has all the functions within an business e-mail application, rich text has about seventy percent less. So, let's use something like being able to use bullet points in HTML formatting, when you convert to rich text you may not be able to use all of the bullet points that you like, or all of the fonts of bullet points in your business e-mail.