What is the danger of using elaborate formatting in a business e-mail?

What is the danger of using elaborate formatting in a business e-mail?

Tim Burress (E-mail Etiquette and Organization Specialist) gives expert video advice on: What is the danger of using elaborate formatting in a business e-mail?; What are the advantages of using HTML formatting for business e-mail?; What are the disadvantages of rich text formatting for business e-mail? and more...

There are many dangers in using elaborate formatting in business e-mails. I think some of the most foolish use of elaborate formatting of business e-mails we have seen is largely through the use of graphics and trying to create an impression in e-mail whilst forgetting about the business e-mail itself. But one of the craziest business e-mail format I saw was someone who put a blue background and typed in white. It looked great when they typed it, but when they sent it, it got converted to plain text with a white background. Now white text on a white background is nothing to the receiver, so this caused a lot of confusion until the receiver called the sender and said "you're sending me nothing", and the sender said "No! I'm sending you this blue background with white text!" Then they realised what was happening, so sometimes we don't often think about the receiver, we're just too busy thinking about ourselves in elaborately formatting business e-mails.