What does "normative" mean with regard to behavioral addiction?

What does "normative" mean with regard to behavioral addiction?

Marc Kern (Addiction Expert, Director of Addiction Alternatives) gives expert video advice on: How big of a problem is gambling addiction?; What causes addictive gambling?; When addicted gamblers are losing, do they actually believe they'll win? and more...

Normative behavior means just what sort of behavior we think of as 'what everyone around the block here or around where you live, does.' Every community has a different normative behaviors and of course if you live with a normative community where drinking or gambling or spending is normative, there is a greater likelihood that you will engage in it.