Is price all that matters when I'm buying insurance?

Is price all that matters when I'm buying insurance?

Elliot Matloff (President and Broker, The Matloff Company) gives expert video advice on: What is the best way to get insurance?; What is the difference between an "insurance broker" and an "agent" and what can they do for me?; What do I do if I have a problem with my agent or broker? and more...

If you found two companies that were highly rated meaning that they had very good financial credentials and exactly the same policies, then I would say price is all that matters.