How do rebates help me negotiate the price of my new car purchase?

How do rebates help me negotiate the price of my new car purchase?

James Bell (Publisher, Auto Reviewer) gives expert video advice on: What is the "factory invoice price" on a car?; What is the difference between the MSRP and the factory invoice price?; What does "base price" mean? and more...

Rebates are provided by the manufacturer as an incentive for someone to buy a car. A rebate can be a thousand dollars, which you can then apply to your down payment to reduce the overall purchase price of the vehicle.