Does it cost money to get my business green certified?
Absolutely, that is one of the misnomers, that you can go online and grab a few certification seals and start putting them on your business. You can't do that. That again is a big issue, which, I think needs to be addressed by different eco labelling organizations, in particular Green Seal should address that. What it takes is leadership from ownership, and support from everybody in the company to research and analyze what they are doing and how to make a sustainable choice - make a green choice in their company. Then as you do the quick fixes in your company, the best part is that you can then go on line and find an eco consultant, again just do a query search or ask around your industry. Have that consultant come in and analyze what you need to fix quickly, what are the big tasks that you need to do. After that consultant has helped you determine what you need to change, then you bring in Green Seal and you get the accreditation, and that does cost money. But it is an investment, it is not money that is not going to come back to you, because as you green your business, not only are you servicing your existing customers, but you are adding in this whole new group of very powerful, very networked, very aware customers that again will drive more business to you because they are supporting your green initiative, by you taking the green initiative without being mandated to do it.
