What is 'ecolabelling'?
As more businesses rush to stand on this platform of eco-awareness and eco-sustainability - "we're green and buy our products" - there has to be check and balance. Eco-labelling is just starting to take affect in industry. You have Green Seal, which will come out and take a look at your operation. Lohas will come out and help you to determine how green your product is and where you need to improve. LEEDs has really done a fantastic job in LEED certifying buildings by different standards. And if you haven't met their standard then they mark you. What's so great about "ecolabelling" is it gives the consumer the ability to determine, by independent third party, if the product is truly green. And what's great about that is that "ecolabelling" will be the catalyst to remove the Greenwashing companies that are taking advantage of the consumer and really leveraging their Greenwashing and sentiments for the consumer to be tricked into buying their product and service when actually it's not green, they're just putting a green wash on their product and hoping the consumer will buy it. At some point, hopefully sooner rather than later, "ecolabelling" will be looked at by the consumer as mark of a green product.
