How can consumers affect positive change in the global market?

How can consumers affect positive change in the global market?

Sam Bills (Manager) gives expert video advice on: How does Fair Trade affect the global economy?; How can Fair Trade make the world a better place for everyone? and more...

Well, as consumers, we have power to affect positive changes in the global market by virtue of the things that we purchase. And so I think asking questions is a very important part of consumers in affecting change. Businesses respond to consumers, and so when consumers demand that fair trade options be available, when they demand that companies pay attention to where the products that they sell are being made, the marketplace is going to respond to that. So consumers have a power to affect positive changes in the global market, and I think as consumers we need to take that power seriously and demand that the values that we have are represented by the companies that we support through our purchasing.