Why is being 100 percent Fair Trade important for the world?

Why is being 100 percent Fair Trade important for the world?

Sam Bills (Manager) gives expert video advice on: How does Fair Trade affect the global economy?; How can Fair Trade make the world a better place for everyone? and more...

I think its an important vision for us to carry that someday Fair Trade would just be a given. That one day producers in all countries would have access to markets and the ability to work and to provide for their families and to earn a fair wage for their work. I think that by being 100 percent Fair Trade in that sense means that Fair Trade would work itself out of a job and I think that's the end for Fair Trade. It is important to get to a place where these kind of things are just a given, that companies think about people as much as they think about profit and that it's possible regardless of where a person is for them to work and receive a fair wage for it.